How Pinterest Puts People In Stores
This graphical feature for the print edition of The Harvard Business Reviewused original data to up-end the conventional wisdom on how e-commerce leeches shoppers from bricks-and-mortar retail.
View ArticleEstablished Companies, Get Ready for the Collaborative Economy
This post originally appeared on The Harvard Business Review website. As more and more startups like Airbnb, Etsy and Kickstarter crowd into the space of the collaborative economy, big brands are...
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Online Security as Herd Immunity
Online security is only successful if every company does its part. That was the message of Edward Snowden’s keynote conversation at the SXSW Interactive conference this week, conducted via (highly...
View ArticleYour Biggest Social Media Fans Might Not Be Your Best Customers
If you think your careful attention to social media analytics, monitoring, and customer relations means you know your customers better than ever before, think again. Rather than enlightening you about...
View ArticleConquering Digital Distraction
Given all the ways that technology imposes demands on our time, we forget that digital tools are actually supposed to make our lives easier. And used correctly, they can. From my two decades...
View ArticleThe best data storytellers aren’t always the numbers people
This post originally appeared in The Harvard Business Review. Taking a cue from the rise of data journalism, brands that rely on content marketing are starting to use data to tell stories about their...
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How Content Marketers Can Tell Better Stories with Data
This post originally appeared in The Harvard Business Review. Content marketers have started to tell stories with data, and best practices are quickly emerging. The first step is to find the story you...
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Data is the Next Big Thing in Content Marketing
This story originally appeared in The Harvard Business Review. The diminishing effectiveness of conventional advertising and the rise of social media have led more and more brands to embrace content...
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Psychographics Are Just as Important for Marketers as Demographics
Illustration: Laura Schneider for HBR. This article originally appeared in The Harvard Business review. Marketers are used to thinking and speaking in demographics, since slicing a market up by age,...
View ArticleThe Social Cost of Bad Online Marketing
Dan Lyons’ Disrupted has caused a major commotion with its inside look at Internet marketing firm Hubspot. But part of what’s fascinating about the book is how it holds a mirror up to online marketing...
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An Ode to the Underappreciated Spreadsheet
This post originally appeared on the Harvard Business Review. Spreadsheets get a raw deal. We are so dependent on tools like Excel and Google Sheets for managing budgets and P&Ls that it’s easy to...
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